US tariffs on Swiss watches, Watches & Wonders 2026, and shifting collector behavior are converging to create a golden moment for the pre-owned luxury watch market.
10 Days Before Watches and Wonders 2026: What the Market Is Telling Us Right Now In ten days, the watch world descends on Geneva. Watches and Wonders 2026 runs April 14–20, and the chatter on Reddit, the data on Chrono24, and the early releases already dropping from Fratello and
The horological world is holding its breath. In less than two weeks — April 14 to 20 — Geneva transforms into the epicenter of global watchmaking as Watches & Wonders 2026 opens its doors. With 66 brands exhibiting (the largest lineup ever), a string of momentous anniversaries, and a market in fascinating
The countdown is on. In just eleven days, Geneva transforms into the epicenter of the horological world as Watches and Wonders 2026 opens its doors on April 14th. But while most collectors are focused on what's coming, the savviest buyers are already making moves based on what'
The Tariff Whiplash: From 39% to 15% — And Why It Still Matters If 2025 was the year Swiss watches got caught in the crossfire of US trade policy, 2026 is the year the market had to reckon with the aftermath. Last year, emergency tariffs briefly hit 39% on Swiss